Jerelle Guy, blogger, author of the new book Black Girl Baking, and inventor of what may be the best rice crispy treats you'll ever eat. Black Girl Baking took root when Guy moved to Boston in 2015 to start grad school. She felt isolated in her new city. "It was a culture shock," she says. Baking provided solaceâ€”in particular, baking outside the lines of traditional recipes. "Usually baking is so rigid," Guy says.